Business Ethics 101
jiveny | October 31, 2010Like anybody, I hate feeling ripped off.
As a consumer, a client, the person who invests in your business and with the power to recommend or discredit your services I have two quick suggestions for those running a service orientated business.
First of all, don’t come on too strong. Finding and keeping customers is like dating, you need to play a little hard to get in the beginning if you want people to come back for more. Telling people that they NEED to come back again for X more sessions is totally overwhelming and transparent. I much prefer the sage who smiles sweetly as you leave, knowing that you may or may not come back again, and accepting what will be will be. Doing the best service possible will increase the chances of a return visit, while trying to get a client to commit early on is probably going to make them think twice.
Secondly, be open, honest and up front about your pricing. There is nothing that I hate more than being charged more than I expected to pay without an upfront explanation. Even more so, I despise it when practitioners offer to do a little something extra for you, making it out to be a gift, and then charge you for it later. However, I often have no problem paying the price if they are clear about it from the beginning.
Sure, one could say “it’s up to the client to check”. But, essentially we come to you so that we can relax a little and hand over the reins. We don’t want to be on guard, questioning awkwardly. If you want us to come again, it is in your best interests that you provide us with a stress-free, pleasurable experience. And honesty will get you bonus points.




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